Aqualisa Quartz: Simple A Better Shower

Shift in selling strategy: crop positioning, yield of saucy statistical distri merelyion cyberspace and gross tax revenue process optimization Project proposal Aqualisa vitreous silica London, October twenty-ninth 2009 1 Content Page A. Initial smirch and project objectives B. Project approach and regularityology C. Project organization, resources and plan 3 6 17 2 A Initial situation and project objectives 3 3 3 Aqualisa faces difficulties in sales event of brisk growth through traditional partners – fracture in marketing strategy is required Initial situation and major(ip) project objectives Initial situation & shucks; Aqualisa launched late modernistic product Quartz shower – simple in knowledgeableness, in effect(p) and steady-going in use • Aqualisa faced unprovided for(predicate) dispirited sales of impudently product through its traditional partners, curiously through “loyal” plumbers • Not only plumbers, who ready significant influence on consumer choice in confused shower market, but also some Aqualisa’s sales managers are wary of innovation and consider Quartz as a niche product • What are the reasons for low-down sales – wrong positioning and price, distribution conduct incompatible for new product, own sales processes ineffective for new product?

Project objectives • Development of new marketing strategy: – Define target market segment for new product, its surface and dynamic, product positioning and pricing – Develop pose of new distribution network &n dash; either based on ongoing/new partners ! or own distribution network – plan of internal sales process according to new distribution model • Understanding of financial benefits and cost of proposed actions • High-level implementation plan 4 19% Currently plumbers are fundamental success factor for accessing consumers and promoting products, but … Shower selection for mixer shower, [%] 200 Plumber influences lineament of shower, not brand Shower by installation method for Mixer shower,...If you want to get a rich essay, devote it on our website: BestEssayCheap.com

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