Saturday, January 11, 2014

Battle of the brands:Honda Accord vs. Toyota Camry - marrket analysis', strategies, a critique, and results of the autos.

Since the 1980s, the Honda coincide and Toyota Camry have battled each opposite and strived to differentiate themselves. By taking a closer look at their market, enlist and results, it will be clear that they are facing uncultivated competition. The Market - Accord and Camry Both the Honda Accord and the Toyota Camry are in the equal market segment of midsize sedans. More specifically, they both admit sporty, luxurious, and pragmatic adaptations of a family sedan. The Accord carries a value rank of $21,000 CDN to $38,000 CDN whereas the Camrys price ranges from $25,000 CDN to $34,000 CDN. This is also comparable to the price range of its major(ip) competitors such(prenominal) as the Mazda 6, the Nissan Maxima, and the Ford Taurus. Other competition includes the Volkswagen Passat, Lexus IS200, Nissan Altima, Chevrolet Malibu, and Volvo S60. As leading in the midsize-sedan market, the Accord and the Camry have both remained profitable products because of their rel entless innovations and evolution that follows prevailing market trends. Beginning with the Accord, in the 1980s, Honda captured a puffy share of the growing midsize-sedan market. In the 1990s, Honda also began crack a two-door coupe version of the Accord. The Japanese automaker has since marketed the Accord to a just range of buyers, mainly between the ages of 25 and 60, consisting of everything from individual adults, to families, and to affair people, all of which want a safe, reliable, innovative, and high-performance vehicle.
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In 2001, with 412,074 sales, the Accord became the best selling car in the unit ed States On the other hand, the Camry has a! strong reputation in the market ceding back for family vehicles, and is described by galore(postnominal) as the perfect option for a young family with a couple of kids. Similar to the Accord, the Camry quickly... I actually work with the in-house advertizing executive of Toyota, Ive show him what you wrote here, he rated average. besides I animadvert the pieace little work is very utile in rough aspect. If you want to get a full essay, order it on our website: BestEssayCheap.com

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